Our Story

Our STORY

ACTIVE bodies
VIBRANT personalities
BRIGHT outlooks

This is how we live our lives. But back in 2013, it wasn’t how we were feeling about our activewear. So we launched PRISMSPORT to put life into fitness clothing with vivid colors + distinctive prints —
Why PRINT?

We wanted our activewear to look good + perform well too. PRISMSPORT is now a full range of women’s workout clothes that let you workout + walk out in prints + solid styles that reference trends, but are never trendy. All prints pass the all-important PRISMSPORT thigh test: every pattern must flatter.

Today, we sweat, live + laugh in print — we #LIVEINPRISM.

Emily Vitale + Lori Florio, Founders

 
Why PRINT?

Tired of dark shades — boring colors + uninspired combinations, we didn’t want to just look good exercising, we wanted our activewear to perform well, too. We began with a single pattern and our fresh take on performance wear was an instant hit.

PRISMSPORT is now a full range of women’s workout clothes that let you workout + walk out in prints + solid styles that reference trends, but are never trendy. All prints pass the all-important PRISMSPORT thigh test: every pattern must flatter.

Today, we sweat, live + laugh in print — we #LIVEINPRISM.

Emily Vitale + Lori Florio, Founders