When Lori Florio and Emily Vitale, two college friends, formed Prismsport in 2012, they weren’t thinking about sports. They were thinking about women -- women who deserve to be championed and celebrated with clothing that is as dynamic and charismatic as they are. With this in mind, they built Prismsport--an innovative athletic performance brand. Taking unique patterns and bold aspirations, they looked to change the way the fashion industry looked at women’s sportswear. Female-focused and fully functional, the brand quickly garnered a loyal following. “Prismsport is an athletic performance brand created for women by women” says Florio. Vitale adds, “Each piece transitions seamlessly from studio to street and back to the studio.”
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